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National Repository of Grey Literature

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Vývoj produktové struktury na českém pojistném trhu Pavezová, Monika ; Dědková, Eva (advisor) ; Daňhel, Jaroslav (referee) Práce podrobně analyzuje tendence ve vývoji produktové stuktury na českém pojistném trhu. Podrobně se zaměřuje na zachycení změn a jejich přičin ve struktuře pojistných produktů v posledním období. Snahou bylo uvést důležité aspekty vedoucí k přizpůsobování se produktové struktury tržnímu hospodářství. Zmíním produkty nacházející se v současné době na českém pojistném trhu na konkrétních číslech a demonstruji jejich vývoj v posledních letech. Srovnám životní a neživotní pojištění. Prognózování možného a předpokládaného složení struktury obou segmentů do budoucích let nejenom v návaznosti vstupu České republiky do Evropské unie je konečným cílem práce. Detailed record

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